• Succeeding in digital marketing
• Smart framework
• Fundamentals of marketing
• Introduction to marketing
• Segmentation , Targeting and Positioning
• Marketing management through The concept of 4Ps
• Branding, brand equity Brand models with examples
• Digital marketing channels and metrics
• List of digital marketing channels
• Mapping channels to funnel stages
• Digital marketing framework
• Digital media metrics
• Digital marketing metrics at funnel stages
• Revenue metrics
• CASE STUDY: PROTINEX
• DESIGNING AND BUILDING A WEB PRESENCE
• Elements and design of a website
• Information architecture and wire frame
• Visual design, implementation and testing
• The hook framework
• BLOG CREATION PROJECT
• Introduction to Plesk and WordPress
• Blog guidelines
• Integrating analytics
• REMARKETING
• Remarketing with google analytics
• Remarketing with Facebook ads
• Remarketing with mobile ads
• SOCIAL MEDIA MARKETING (SMM)
• Popular social media channels
• Social media plan
• Social media execution Strategies- paid and organic
• Online reputation management
• Social media ad formats
• Measuring social media performance
• Organic and paid YouTube marketing
• CASE STUDY MAUKA MAUKA CAMPAIGN
• CASE STUDY: BLINKIT
• SOCIAL MEDIA MARKETING LIVE PROJECT
• Troubleshooting
• Facebook live campaign
• SEARCH ENGINE OPTIMIZATION (SEO)
• SEO basics
• Keyword strategy
• SEO strategy and seo audit
• Content optimization
• Technical optimization
• Authority
• Keyword performance
• Future of seo- Video, voice, local and mobile
• SEO live project
• SEO for blogs
• TOOLS AND RESOURCES
• Facebook ads
• Hootsuite
• Hubspot
• SMM tools
• Google search console
• Google search tools
• SEO tools
• Twitter analytics
• SEARCH ENGINE MARKETING SEM
• Creating an SEM campaign
• Budgeting bidding keyword match and the conversion tracking
• keyword planning
• SEM metrics
• Landing page
• CASE STUDY SALESFORCE
• SEM LIVE PROJECT
• Search ad campaign
• DISPLAY ADVERTISING
• Types of display ads
• Banner blindness and Moment based marketing
• EMAIL MARKETING
• Goals and components
• Building an email campaign
• Email marketing analysis and optimization
• Tone, subject lines, email body copy
• EMAIL MARKETING LIVE PROJECT
• Create account and audience list
• Design email
• Email marketing guidelines
• CONTENT MARKETING
• Content marketing versus advertising
• Jobs, skills and companies
• content marketing plan
• Content themes, 7A framework
• Content calendar and promotions
• CASE STUDY: UBER
• TOOLS AND RESOURCES
• Google search ads
• Gmass
• Mailchimp
• Freepik
• INTEGRATED MARKETING STRATEGY IN DIGITAL WORLD
• Integrated marketing framework
• Integrated marketing communication Building an integrated marketing plan
• WEB ANALYTICS
• Introduction to web analytics
• Marketing analytics data collection
• Google Analytics walk through
• WEB ANALYTICS LIVE PROJECT
• Analyse data for Google merchandise store
• HOW TO BE A FREELANCER
• Role and importance.
• Attract clients.
• Pricing your work.
• Advanced digital marketing using ChatGPT.
• How to use ChatGPT to generate website content.
• Job landscape change with ChatGPT.
• How to use ChatGPT for keyword generation.
• Understanding the limitations of AI in digital marketing.
• ChatGPT marketing use cases.
• INTERVIEW PREPARATION